For many years, appearance was considered a fundamental element of executive presence. The stereotypical image of a leader—a tailored suit, polished shoes, and an imposing physical presence—was often associated with authority and success. However, in today’s diverse and evolving workplace, the definition of professional appearance has shifted. While personal presentation still plays a role, executive presence is no longer about conforming to rigid corporate norms. Instead, authenticity, confidence, and the way a leader carries themselves are now far more significant. In this blog, we’ll explore how appearance contributes to executive presence and how modern leaders can project confidence beyond traditional expectations.

The Traditional Role of Appearance in Executive Presence

Historically, appearance was one of the first indicators of how a leader was perceived. Studies have shown that people form first impressions within seconds, and these initial judgments can influence perceptions of trust and competence. Research from Princeton University found that individuals make assessments about a person’s competence in as little as 0.1 seconds based on their appearance alone (Princeton, 2006).

This long-standing belief led many organisations to enforce strict dress codes, under the assumption that a polished appearance equated to professionalism, discipline, and credibility. While personal presentation remains relevant, the modern workplace increasingly values authenticity and leadership presence over rigid dress standards.

Modernising the Concept of Professional Appearance

Today’s leaders are evaluated not only on how they present themselves but on how they communicate confidence, credibility, and authenticity. In many industries, traditional corporate attire has given way to more flexible dress codes that reflect company culture and individual expression.

1. The Shift Towards Authenticity

  • More organisations are embracing individuality, allowing leaders to dress in a way that aligns with their personality while still maintaining professionalism.
  • The key is finding a balance between self-expression and workplace expectations.
  • Practical Tip: Choose clothing that makes you feel confident and comfortable, as authenticity enhances your overall executive presence.

2. The Power of Body Language and Non-Verbal Cues

  • Executive presence is not just about what you wear—it’s about how you carry yourself. Body language, posture, and eye contact often have a greater impact than clothing alone.
  • Leaders who project confidence through strong posture, steady eye contact, and purposeful gestures are perceived as more competent and trustworthy.
  • Practical Tip: Maintain an open posture, avoid fidgeting, and use deliberate hand movements to reinforce key points during conversations.

3. Virtual Presence and Appearance in Remote Work

  • With remote and hybrid work environments becoming more common, leaders must also consider how they present themselves on-screen.
  • Elements such as lighting, camera angles, and background settings can significantly impact how a leader is perceived in virtual meetings.
  • Practical Tip: Ensure your virtual setup is professional—use proper lighting, maintain eye contact by looking at the camera, and keep backgrounds uncluttered to avoid distractions.

Redefining Leadership Presence Beyond Physical Appearance

While personal appearance remains a factor in leadership presence, modern leadership is more about the impression one leaves through confidence, clarity, and connection. Instead of relying on traditional markers like expensive suits or formal attire, today’s leaders build presence through:

  • Confident Communication – Speaking with conviction and clarity.
  • Authenticity – Being genuine and consistent in leadership style.
  • Emotional Intelligence – Understanding and responding to others effectively to build trust and credibility.

Conclusion

The role of appearance in executive presence has evolved. While professional presentation still matters, it is no longer about fitting into a predetermined mould. Instead, leaders today are defined by their ability to exude confidence, engage meaningfully with others, and project authenticity in any setting.

This is where GCG UK’s leadership coaching can provide invaluable support. Through tailored coaching, leaders can refine their executive presence—focusing on confidence, communication, and authenticity—ensuring they leave a lasting impression that extends beyond attire.

Want to explore more about executive presence? Read our previous blogs on Understanding the Core Components of Executive Presence, Cultivating Gravitas: Developing Confidence and Decisiveness, and Mastering Communication: The Art of Influence and Authenticity.

At Global Coach Group UK (GCG UK), we are committed to harnessing the full potential of leadership coaching by promoting the involvement of coworkers in the development proces.  For more information on how GCG UK can assist your leaders visit our Leadership Coaching page. Connect with our network of over 4,000 exceptional coaches to begin your leaders’ journey towards confident and effective leadership today.